In today’s digital age, understanding what people are searching for online is crucial for businesses and marketers to develop effective strategies. Fortunately, there are numerous free tools available that can provide detailed reports on search queries and help you gain valuable insights into user behavior. Here are 20 such tools that can assist you in finding what people search for and generate comprehensive reports:

  1. Google Trends: Google Trends allows you to explore search trends across various regions and time periods, providing insights into the popularity of specific keywords.
  2. Google Keyword Planner: This tool by Google helps you find keywords related to your business or industry, along with their search volumes and competition levels.
  3. AnswerThePublic: AnswerThePublic generates a visual report by collecting and organizing search queries based on prepositions like “who,” “what,” “when,” “where,” and “why.”
  4. Ubersuggest: Ubersuggest provides keyword suggestions, search volumes, and competition data. It also shows you the top-ranking pages for specific keywords.
  5. Keyword Tool: With Keyword Tool, you can discover long-tail keyword variations and get search volume estimates for various search engines, including Google, YouTube, Bing, and more.
  6. SEMrush: SEMrush offers a comprehensive suite of tools for SEO and competitive analysis. It provides keyword research, traffic analytics, and search trend data.
  7. Ahrefs Keywords Explorer: Ahrefs is known for its powerful backlink analysis, but it also includes a robust keyword research tool that provides keyword suggestions, search volumes, and ranking data.
  8. Moz Keyword Explorer: Moz Keyword Explorer offers keyword suggestions, search volume, difficulty scores, and organic CTR (click-through-rate) estimates.
  9. BuzzSumo: BuzzSumo allows you to discover the most popular content for specific topics or keywords by analyzing social media shares and engagements.
  10. Soovle: Soovle displays keyword suggestions from multiple search engines (including Google, Bing, Yahoo, and YouTube) in one interface, helping you identify popular search terms across platforms.
  11. Google Search Console: Google Search Console provides valuable data about the search queries that are driving traffic to your website, including impressions, clicks, and average positions.
  12. Google Analytics: While not solely focused on search queries, Google Analytics can provide insights into the keywords that are driving organic traffic to your website.
  13. YouTube Analytics: For video content creators, YouTube Analytics offers information on the search terms that led users to your videos, including search volumes and impressions.
  14. Google Autocomplete: When you start typing in the Google search bar, Google Autocomplete suggests popular search queries related to your input, giving you real-time insights into user search behavior.
  15. Quora: Quora is a popular question-and-answer platform where users ask and answer questions on various topics. Exploring relevant topics on Quora can provide insights into what people are searching for.
  16. Reddit: Reddit is a massive online community where users discuss a wide range of topics. By exploring relevant subreddits, you can gain insights into popular discussions and trending topics.
  17. Twitter Advanced Search: Twitter Advanced Search allows you to search for specific keywords or hashtags on Twitter, helping you understand the latest trends and conversations.
  18. Facebook Audience Insights: Facebook Audience Insights provides demographic and interest-based data about Facebook users, which can help you identify popular topics and interests.
  19. Pinterest Trends: Pinterest Trends shows you the popularity of search terms on Pinterest over time, providing insights into trending topics and content ideas.
  20. Bing Keyword Research: Bing Keyword Research provides keyword suggestions, search volumes, and demographic data specific to the Bing search engine.

These free tools offer a wealth of information to help you understand what people search for and create detailed reports. By leveraging these insights, you can optimize your content, improve your search engine rankings, and effectively reach your target audience.